Last updated: July 28, 2026 · For Agency Customers purchasing leads from PonyLeads
These Terms of Use govern the purchase of leads from Pony Leads LLC ("we," "us," "our") by insurance agencies and agents ("Agency Customer," "you"). By submitting an inquiry, placing an order, or purchasing leads from us, you agree to these terms.
PonyLeads generates consumer-submitted leads through online quizzes and marketing funnels, with consent collected from each consumer as described in our consumer-facing Privacy Policy. We provide these leads to Agency Customers on the basis described below.
Before any leads are delivered, we verify the insurance license number and state you provide against publicly available state licensing records. Payment may be set up and a balance loaded before this check is complete, but leads will not begin flowing until your license has been verified. If we're unable to verify your license, we'll contact you and, if the issue can't be resolved, refund your loaded balance in full.
Each lead is sold to one Agency Customer only. We do not resell, share, or otherwise distribute a lead to any other agency, agent, or third party once it has been delivered to you.
We do not guarantee that any lead will result in a completed sale, a scheduled appointment, or successful contact with the consumer. Leads reflect a consumer's expressed interest at a point in time — conversion depends on your own follow-up, timing, and offer.
Leads are purchased through a prepaid balance system. You load a balance of at least $500 to your account, and each lead we deliver is deducted automatically at its grade price:
You choose which grade(s) you want to receive, and your balance is only ever spent on the grades you've selected. You can change your grade selection at any time by contacting us. Where required by Texas law, applicable sales tax will be reflected on your account statement.
You may request a refund of any unused balance in your account at any time by contacting us. For example, if you load $500 and $80 has been spent on delivered leads, you may request a refund of the remaining $420. Refunds of unused balance are processed to the original payment method and typically completed within 5-10 business days.
You may request a credit or refund for a specific lead within 5 business days of delivery if the lead meets one of the following:
Leads are not eligible for a refund solely because the consumer did not answer, was not interested, did not convert to a sale, or changed their mind after initial contact.
To request a review, email us at the address below with the lead's details and the reason for the request. We'll respond within 3-5 business days.
Leads purchased from PonyLeads are for your own use in offering insurance products to that consumer. You may not resell, sublicense, or transfer a lead to another agency, agent, or third party.
Either party may end the business relationship at any time. Ending the relationship does not affect payment obligations for leads already delivered, or eligibility for a refund request already submitted under the policy above.
To the fullest extent permitted by law, we are not liable for indirect, incidental, or consequential damages arising from your use of leads purchased from us, including lost profits or business opportunities. Our total liability for any claim is limited to the amount you paid for the lead(s) at issue.
We may update these Terms from time to time. Continued purchase of leads after changes constitutes acceptance of the updated Terms.
These Terms are governed by the laws of the State of Texas, without regard to conflict of law principles.
Pony Leads LLC
5900 Balcones Drive STE 100
Austin, TX 78731
(945) 326-3499
info@ponyleads.com